Ciao! I'm Sam.

Shaping products people want to stay with

I find the features that move the business forward by listening to users and reading how they use the product

Say hello LinkedIn CV (PDF)

My path

through code, design, and product

2018
The developer
Fondazione Bruno Kessler (FBK)
Front-end coding a dashboard for diabetologist as part of a EU funded project, part-time while studying.
2018
The teacher
Liceo Scientifico da Vinci
A year teaching computer science to teenagers. Best lesson in explaining things clearly.
2019
The designer
Belka
UX designer, then design lead, then project manager for clients like the Universität Zürich, Fatture in Cloud, and spiagge.it.
2023
The PM
SpazioDati
Sole PM of Atoka, a €20M ARR sales intelligence platform

Things I'm proud of

30→20%yearly churn

Onboarding that starts with the customer

Atoka · retention

Users drifted off during scripted demo calls. I suggested opening with “what are you looking for, and why did you buy Atoka?” and then showing exactly that. With a redesign that made every page work the same way, churn dropped by 33%.

500→250feature switches

Standard plans for banks and enterprise clients

Atoka · pricing & packaging

Every customer had their own mix of features switched on and off. Those custom plans had become a maze for every developer and every support ticket. I designed standard plans with the sales team and moved every client onto them. When sales pushed back, I gave them a deadline instead of an order, so they could use the switch to renegotiate renewals.

2y→3mostuck to shipped

Unsticking a two-year-old project

Belka · project management

Shareholders orchestration is tought and can lead projects to a dead end. I listened to everyone’s voice, collected needs and whishes, and set the plan to go live in three months.

What I'm building now

evenings & weekends

v0 live

Sulla Via

Add water fountains, grocery shops, and any useful POI you may find and need along the way while contributing to the OSM project!

Try it at sullavia.xyz →

Built with Claude Code, reviewed by me.

When not working, you can find me

Toolkit

Product

Discovery, roadmapping, prioritisation, pricing & packaging, stakeholder management, analytics, user research, UX design.

Tools

Jira, YouTrack, Confluence, Notion, Figma, Miro, Mixpanel, Metabase, SQL, Google Analytics, Chargebee.

Education & languages

BSc Computer ScienceUniversity of Trento
HCI MSc courseworkTrento & Groningen · NN/g UX certificate
Italian, English, Spanish

Working on something interesting?

I'd love to hear about it.

samuelgiacomelli@gmail.com Send me an email LinkedIn

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