Front-end coding a dashboard for diabetologist as part of a EU funded project, part-time while studying.
UX designer, then design lead, then project manager for clients like the Universität Zürich, Fatture in Cloud, and spiagge.it.
Sole PM of Atoka, a €20M ARR sales intelligence platform
Users drifted off during scripted demo calls. I suggested opening with “what are you looking for, and why did you buy Atoka?” and then showing exactly that. With a redesign that made every page work the same way, churn dropped by 33%.
Every customer had their own mix of features switched on and off. Those custom plans had become a maze for every developer and every support ticket. I designed standard plans with the sales team and moved every client onto them. When sales pushed back, I gave them a deadline instead of an order, so they could use the switch to renegotiate renewals.
Shareholder orchestration is tough and can lead projects to a dead end. I listened to everyone’s voice, collected needs and wishes, and set the plan to go live in three months.
Add water fountains, grocery shops, and any useful POI you may find and need along the way while contributing to the OSM project!
Built with Claude Code, reviewed by me.
Paved and gravel, long solo and short social rides, I’m happy when on my bike!
Board member since the beginning, Apr 2016. Treasurer since 2022, I’m helping organising monthly events for the tech community in Trento.
Trentino’s trails start straight from your doorstep. Here’s my fav peak: La Vigolana
Discovery, roadmapping, prioritisation, pricing & packaging, stakeholder management, analytics, user research, UX design.
Jira, YouTrack, Confluence, Notion, Figma, Miro, Mixpanel, Metabase, SQL, Google Analytics, Chargebee.
